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Nice to meet you.

Alyssa combines her experience in creative storytelling, brand positioning, executive visibility, influencer and affiliate to craft strategic communications plans that bring brand stories to life.

With a longtime interest in health and wellness, she became a certified nutrition coach and pilates instructor. Her experience working with private clients in her practice has given her a unique perspective on the current and future state of the industry.


  • Communications Strategy

  • Positioning & Key Messaging

  • Creative Ideation

  • Media relations

  • Thought Leadership & Executive Visibility

  • Influencer & VIP

Specialty Areas

  • Direct-to-Consumer

  • Entertainment

  • Health & Wellness

  • Fashion



  • Launched 50+ classes including John Legend, Kris Jenner, Coach K, Amanda Gorman, Lewis Hamilton, Michael Pollan and more 

  • Managed relationships with talent, ensuring alignment on media strategy and leveraging their community to drive awareness

  • Managed communications for DEI/CSR initiatives including partnerships with Amazon to offer free streaming of Black History, Black Freedom, and Black Love, the Department of Corrections in CA and NY and Grants Program to support underserved communities

  • Managed key brand features in the NYT, The Atlantic, Esquire UK, and more

  • Supported Series E and Series F fundraising announcements


  • Oversaw global communications, developing strategies for brand initiatives, product launches, VIP program, events, retail openings and international markets

  • Grew product and brand placements 60% YOY supporting key features in Vogue, WSJ Magazine, Fast Company and The New York Times

  • Oversaw celebrity and VIP strategy, building relationships and securing placements on key celebrities leading to over 25,000 new customers

  • Managed PR and relationships with charitable partners including the ACLU, Oceana, Surfrider Foundation, The New York Times


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